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Why don’t people talk about cross-marketing?

1️⃣ Lack of knowledge: Many businesses may not be aware of the benefits of cross-marketing or may not know how to implement a successful cross-marketing strategy.

2️⃣ Fear of competition: Some businesses may see other businesses in their industry as competitors and may not want to collaborate with them, even if they are complementary.

3️⃣ Lack of time and resources: Cross-marketing campaigns can require a lot of time and resources to plan and execute, which some businesses may not have available.

4️⃣ Lack of trust: Collaborating with other businesses requires a certain level of trust, which may be difficult to establish if businesses are not familiar with each other.

5️⃣ Siloed thinking: Some businesses may be focused only on their own products and services, and may not see the value in partnering with other businesses.

😎 Overall, awareness about cross-marketing may be limited because it requires a different mindset and approach to marketing, which some businesses may not be familiar with or comfortable with.

However, by understanding the benefits of cross-marketing and implementing a successful strategy, businesses can tap into new audiences and increase their revenue and growth potential.